Your go-tointelligence partner.

Your go-to
intelligence partner.

We discover the technology insights that matter – delivering 70+ projects for 200+ global clients, every single year.

We’re Interact Analysis. IA, not AI.

We’re not some automated platform, content to pull a thousand online data sources in under an hour and hope they stick. Our research roots run deep. Individually, each team member has over 15 years of experience in white- glove technology research. Collectively, we’ve been doing this for centuries, working with some of the largest and most respected companies on the planet.

With offices spanning the UK, US and Asia, we’ve grown to become the go-to partner for international market research. But we have not lost the agility and close attention of a small boutique. By keeping our firm nimble and personal, we’re able to take the time to build your research into what it deserves to be, which means greater awareness for you.

Meet our senior team.

What makes us different?


Years of experience


Global clients


Projects conducted each year


Interviews each year


Data points analyzed


For us, it’s not about delivering insights, it’s about delivering the insights — the ones that move the needle for your business. We deliver exactly what we’d want in your shoes.


We go directly to the source to gather real-time inputs from the field. Surveys and interviews bring entirely new data into play. Where critical trends are occurring, you’ll be the first to know.


Your success is our success, and ours is a nimble approach in which ambitions and challenges are shared. By working together in partnership, we can break down your specific objectives and develop tailor-made solutions.


IA is built on a reputation for quality. It’s our mission to be better than our competitors – and we're delivering. Our insights are timely, relevant, and energetically accurate. That’s the key to our success.

Real data and a rigorous research methodology means you get technology intelligence based on facts, not opinions. Put our proven methodology to work for you.

Our Process.
Meticulous market intelligence.
No hacks. No shortcuts.


We meet with you to explore your goals, drivers, challenges and ambitions. This helps us to create the right roadmap for your research and a customised plan of attack.


We use surveys, meetings and interaction with key figures across the value chain to gather sound insights into industry changes as and when they happen. These combine with data from authoritative published sources to raise the impact of our research.


We don’t push flavour-of-the-month ideas or waste your time tinkering around the edges of a market. Our modelling techniques are systematic and transparent. We share findings and encourage you to talk with our research teams. Engagement delivers superior results — helping leaders gain a competitive edge.

Latest research