All posts by Alastair Hayfield

Alastair has over 10 years’ experience leading research activities in scaled, high-growth industrial and technology markets. At Interact Analysis he is responsible for electric trucks and buses, autonomous trucks and off-highway electrification. Read More

Is ammonia the next zero emission fuel

Is Ammonia The Next Zero Emission Fuel?

Wherever market analysts gather in dark corners to discuss the future of transportation, the conversation invariably turns to the choice of powertrain or fuel. Hybrid?...

/ September 18, 2020

3 Mistakes Truck OEMs Are Making With Their Electrification Strategies

Mistakes will slow down deployment Focus on infrastructure, operational support Take the time to design system level efficiency The electrification of medium and heavy-duty trucks...

/ September 16, 2020

Lighter Than Air: The Rise Of Nikola And The Age Of Hydrogen

It is often remarked that the hydrogen economy is always 10 years away. Well, for once, this is right. A number of factors – technology...

/ July 15, 2020

COVID-19 Shows Us The Benefits Of Clean Air – This Will Lead To A Boom In EV And Ultimately To A Green Manufacturing Renaissance

OVERVIEW COVID-19 has taught us all an important lesson about the environment. Nature recovers quickly. As human populations across the globe endured lockdown, with widespread...

/ June 4, 2020

7 Future Trends for Commercial Vehicles

Connectivity Consolidation The challenge for the commercial vehicle market is one of scale – because it represents a far smaller number of assets than the...

/ May 15, 2020

Post Covid-19. Looking Forward: What Does The Future Hold For The Commercial Vehicle Sector?

Recent pictures coming out of Delhi portray a city transformed. Renowned for having the dirtiest air in the world, the total lockdown in India has...

/ April 23, 2020

Will COVID-19 PLM Product Trials Lead to Boost for Design Tools and the Next Generation of Unicorns?

Given the scale to which COVID-19 has impacted both businesses and individuals, it is unsurprising to see a multitude of corporations finding ways to help....

/ April 17, 2020

Automotive PLM Market 2020: Giants, Growth and Gambits

Interact Analysis has just published new research into the global automotive design, test and simulation market. A new, innovative market categorization developed based on feedback...

/ February 26, 2020

Auto Industry Must Use New Simulation Tools, Business Models and Be Faster. Or Die.

Multiple OEMs with low profits exposed to higher costs and nimble competitors Simulation tools have potential to be a golden bullet, creating multi-billion dollar opportunity...

/ January 27, 2020