All posts by Alastair Hayfield

Alastair has over 10 years’ experience leading research activities in scaled, high-growth industrial and technology markets. At Interact Analysis he is responsible for electric trucks and buses, autonomous trucks and off-highway electrification. Read More

Automotive PLM Market 2020: Giants, Growth and Gambits

Interact Analysis has just published new research into the global automotive design, test and simulation market. A new, innovative market categorization developed based on feedback...

/ February 26, 2020

Auto Industry Must Use New Simulation Tools, Business Models and Be Faster. Or Die.

Multiple OEMs with low profits exposed to higher costs and nimble competitors Simulation tools have potential to be a golden bullet, creating multi-billion dollar opportunity...

/ January 27, 2020

Automotive Design, Test and Simulation Solutions Market – 2019

A new study incorporating autonomous vehicle simulation software and the inter-play between test & design solutions.

/ January 17, 2020

The Trend for Electrification of Logistics Vehicles Fleets – Executive Whitepaper

  Electrification generally is gaining traction around the world for a variety of reasons including government legislation and incentives; rapidly improving total cost of ownership...

/ October 24, 2019

CNH Investment in Nikola Motors – the Interact Analysis assessment

CNH Industrial – owner of Iveco Trucks and Buses, Heuliez Bus, FPT Industrial, Case IH, New Holland and Case Construction –announced yesterday that they are...

/ September 4, 2019

An Automotive Fairy Tale: The Sword of Simulation and the Quest to Cut Costs

Once upon a time there was a car company – let’s call it the Really Great Motor Company. The Really Great Motor Company was well,...

/ August 15, 2019

Automotive fuelling disruptive growth and innovation in product lifecycle management (PLM) market

The automotive market is experiencing its most dramatic transformation since its birth over 100 years ago. Three powerful trends – electrification, autonomy and mobility –...

/ June 7, 2019

Powertrain Electrification Isn’t The Only Way to Lower Commercial Vehicle Emissions

Much focus, rightly so, is given to the full electrification of commercial vehicles. It’s a dramatic shift in a very mature, conservative global market. However,...

/ April 15, 2019
autonomous truck forecast

Massive Investment in Autonomous Trucks Hides Worrying Challenge

2019 has already witnessed a flood of investment (over $1.5bn) into autonomous trucking and delivery companies, with more to follow into similar start-ups and established...

/ March 14, 2019